| Job Description |
Marketing Manager – B2B Growth Strategy (Commercial & Industrial Sector)
Hybrid – Greater Toronto Area | Lubricants & Industrial Solutions
Lead a High-Impact Growth Initiative in the Commercial & Industrial Sector
Our client, a leader in the lubricants and industrial services industry, is seeking a Marketing Manager to drive growth across their Commercial and Industrial (C&I) portfolio. This is a unique opportunity for a strategic, digital-first B2B marketer to take full ownership of a high-potential business segment.
This is not a maintenance role — it’s a chance to shape how a trusted brand delivers value to industries like transportation, construction, agriculture, and industrial operations across Canada.
Key Responsibilities
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Develop and execute integrated marketing strategies for B2B product and service lines.
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Create value-based offers tailored to distributor networks and large fleet operators.
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Launch go-to-market plans that support revenue growth across multiple channels.
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Partner with sales to create sales enablement tools that support consultative selling.
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Lead demand generation campaigns using CRM platforms, paid digital media, SEO, and content marketing.
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Analyze market trends, competitive positioning, and customer feedback to guide strategy.
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Drive measurable results across KPIs such as market share growth, lead conversion, and campaign ROI.
What You Bring
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5+ years of marketing experience in B2B environments — ideally in industrial, automotive, or heavy-duty sectors.
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Proven success in designing and executing growth strategies that deliver commercial outcomes.
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Strong knowledge of digital marketing tools (CRM, marketing automation, Google Ads, SEO/SEM).
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Experience with distributor marketing and/or direct-to-fleet engagement models.
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A strategic mindset with hands-on execution skills.
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Strong business acumen and a collaborative approach to working across teams.
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Post-secondary education in Marketing, Business, or a related discipline.
Why This Role?
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You'll own and scale a priority growth segment backed by a trusted industry brand.
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The company offers a strong foundation and the freedom to innovate.
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You'll work closely with experienced sales, product, and brand teams to bring solutions to life.
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Hybrid flexibility and a supportive, high-performance culture.
Role Details
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Location: Hybrid (3 days/week on-site), Greater Toronto Area.
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Reporting to: Senior Marketing Leadership.
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Industry: Lubricants & Industrial Services.
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Travel: Occasional (industry events, client site visits, field research).
Apply Now
If you're looking for a role where you can make a direct impact, shape strategy, and drive meaningful results, we invite your to apply today.
All inquiries will be handled with strict confidentiality. |
